Grahams Jewellers wanted to position their ‘Couture Collection’ as a more high-end offering that was still accessible for the budget conscious consumer.

I was responsible for the art direction and design of the campaign. I selected a local upcoming model with a strong organic social media following, and all clothes were selected by me and sourced from local boutique Montaigo Style Domain. The crowded pages of the catalogue were stripped back with the focus instead being on the model and the jewellery she was wearing. As well as this I worked with an editor and Hybrid’s creative director to select all shots to be featured in the TVC’s.

© Copyright Arwen Lindemann 2018.
Current location: Adelaide, Australia