Seima is an leading manufacturer of plumbing products for the bathroom, kitchen and laundry. A brand that was previously primarily targeted at wholesalers, builders and architects, they sought to instead increase their offering by speaking directly to the consumer. Those looking to renovate, design or build their own home. This required a complete re-brand, one that would appeal to the modern every day customer, one less focussed on the technical specs of their products and more on style.
The Seima Logo features a subtle wave at the bottom, and colours of gold and grey to represent their stylish, premium products. Textures of marble, concrete and tile are featured throughout brand collateral.