The campaign featured images of different figures cocooned in fabric; characters from each of the four main operas, as well as an overall season image. These visuals of metamorphosis were used across print, digital, outdoor and the 2016 season brochure.

I was responsible for initial conceptual idea generation with Nation’s copywriter, as well as typography selection, visual development and roll-out of the campaign across a variety of marketing collateral such as signage, bus artwork, website and EDM’s, under the direction of Nation Advertising’s Creative Director Jane Keen.

Photography by Liam West.

© Copyright Arwen Lindemann 2018.
Current location: Adelaide, Australia