State Opera of SA
Opera Evolve was the campaign theme for the State Opera of South Australia’s 2016 Season Campaign. This theme sought to articulate the power of opera to transform and enlighten.
The campaign featured images of different figures cocooned in fabric; characters from each of the four main operas, as well as an overall season image. I worked with the Nation Advertising team on ideas for the campaign, as well as typography selection and roll-out of the campaign across a variety of marketing collateral such as the program, banners, signage, bus artwork and email marketing.
Agency: Nation Advertising
Photographer: Liam West