SA Health
An anti-smoking campaign for The Drug & Alcohol Services of South Australia (DASSA). This campaign aims to motivate and inspire by showing the progression of a man’s life and the ways the body starts to repair itself from the moment he decides to stop smoking.
The film shows time passing from 20 minutes after quitting, to two days, two weeks, one month and then finally five years - with little visual cues related to each internal improvement. Ending with the final picture of the man healthier, in a nicer house, with an older dog and 5-year-old child, showing all the improvements he has made to his life since quitting smoking.
Agency: Hybrid Agency
Production: Firebox Films
Audio: Astbury Audio
