Vita Coco
Vita Coco is a premium coconut water company founded in the U.S in 2004. Today they are a growing global brand sold in over 30 countries, and have expanded their offering to CBD drinks, chocolate drinks, coconut oil and haircare products.
As the Senior Creative at Vita Coco, my responsibilities covered a wide variety of areas such as creative ideation, graphic design, digital design, packaging design, copywriting and management of creative resources.
This integrated advertising campaign to promote the new Vita Coco pressed coconut water drink during Summertime and the Queen’s Platinum Jubilee was executed across multiple channels in London, including the iconic British red buses, Old Street roundabout and unique sampling billboards where people could literally go up to the billboards and grab a drink.
Club Coco is a pop-up bar located at ‘Between the Bridges’ a food, drink, and live music venue based near London Bridge.
I was responsible for the branding of the bar, as well as roll-out of all promotional materials, such as posters, menus, signage, decorations, digital and social content, etc.
In 2021 Vita Coco launched a new edition to their drinks range - a vegan chocolate drink. I was responsible for the branding, packaging design, naming, art direction of the photoshoot, and promotional materials.
I’ve produced a variety of animations for Vita Coco including social content and Instagram filters.
I also undertook the major task of designing the Vita Coco D2C website. This included considerations around the structure, page sequence and user journey throughout the new e-commerce site.
